It's 100% OK if you're not up for communicating with your audience right now.
But, when you are ready... why not start with the people who've already said YES to you?
I N T R O D U C I N G
EMAIL FOR
HEALERS + HELPERS
A refreshingly simple, step-by-step mini-course on email marketing
YES, PLEASEEverything laid out for you in a comprehensive (yet refreshingly UN-intimidating!) guide.
The comfort of knowing exactly what to do (+ what not to bother doing!), based on years of my personal experience (READ: lots of trial + error) using email to grow my own business... and my success teaching healers + helpers of all kinds to do the same.
I'M INMEET YOUR TEACHER (i.e., ME):
HI! I’M MICHAELA BUCCHIANERI, PhD, LP.
LICENSED PSYCHOLOGIST + COPYWRITER FOR HEALTH/WELLNESS PROFESSIONALS.
...AND I CREATED EMAIL FOR HEALERS + HELPERS
JUST FOR YOU.
I’ve seen the magical way words draw the right people in like a magnet. (It’s how I filled my own therapy practice with dream clients in under 6 months!)
And as I’ve helped healers + helpers (like you!) transform their email copy… I’ve seen it happen for them, too.
Now? I’m sharing my step-by-step process so you can get clear on your unique value, communicate it with heart, attract + serve the people you love working with most
...and actually have fun along the way!
SHOW ME HOWThrough 17 (overwhelm-busting!) video micro-lessons, you'll discover:
- How to entice more of the right people to join your email list
- How to know precisely what to include in your emails + when to send them
- How to take your email subject lines from meh to must-read
- How to write emails that draw your readers in + serve them at the same time
- How to structure your emails for meaningful engagement + action-taking
- How to automate your email strategy through thoughtful email sequences
- How to understand your email analytics + use them to track your email effectiveness
- How to think outside the (in)box to repurpose your content wisely
- How to serve your dream clients well at every stage of growth, from a teeny-tiny list... and beyond!
MODULE 1:
THE BASICS
Whether you're brand-new to the idea of email marketing or simply need a refresher, we'll start by laying the foundation for good email marketing.
YOU'LL LEARN:
- the key elements to maintaining an active email list
- basic analytics to track the health of your email list
- who should be on your list, how to entice them to subscribe to your emails, and how to leverage other platforms to drive more traffic to your email list
MODULE 2:
LET'S GET WRITING!
With the essentials in place, it's time to dive into the good stuff as we explore the key components of writing effective email copy.
YOU'LL LEARN:
-
the elements of writing conversationally (AKA: like the human you are!)
-
how to spark engagement using well-crafted calls-to-action in your emails
-
my favorite copywriting formulas, which you can use to structure not only your email copy, but your social media and blog post copy, as well!
MODULE 3:
TALK TO ME
We know you've got the skills to craft solid copy. Now, it's time to integrate those skills with more advanced writing techniques.
YOU'LL LEARN:
-
the elements of effective letter writing
-
how to draw your readers in through skillful storytelling
-
how to master the all-important email subject line, taking yours from meh to must-read!
MODULE 4:
EMAIL SEQUENCES
You can write one heck of an email! But, what separates a strong email from sustainable email marketing? Email sequences.
YOU'LL LEARN:
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how to automate your email strategy to target specific segments of your audience
-
the 5 basic email sequences that'll equip you to do just about anything you like with your list
-
why each sequence is valuable, when to use it, and how to make it work for you + your business!
MODULE 5:
TEST, TWEAK, REPEAT
We'll explore some of "the extras"-- the totally not urgent, but still super-helpful to know bits + pieces that'll enhance your email efforts.
YOU'LL LEARN:
-
some next-level analytics you can use to improve your email stats
-
how to think outside the (in)box, to help make your life easier + expand the reach of your message
-
real-life examples of how you can serve your people at every stage of growth, from a teeny-tiny list and beyond!
OH! I’VE GOT SOME PRETTY SWEET BONUSES FOR YOU, TOO…
BONUS #1:
CHEERING YOU ON
To celebrate the official "launch" of this mini-course, I'll be rolling out each of the 5 course modules, one week at a time, personally checking in with you via email as you work through each lesson + offering 1:1 feedback as you take action on what you're learning. #NoFriendLeftBehind
BONUS #2:
PAYMENT PLAN OPTION
To help make this mini-course (+ email, in general!) feel truly doable for you, I'm offering it with an optional payment plan to split the cost over 3 months! (This means you can get started TODAY for just $79!)
BONUS #3:
LIFETIME ACCESS
I stand firmly behind the content in this mini-course... annnd I also know myself well enough to know: This is just the start. So, as I continue to enhance Email for Healers + Helpers over time, the enrollment price will increase. By joining this founding class, you'll have access to the mini-course (+ all its future iterations) for life.
So, even if now's not a good time to jump into something new... it's the perfect time to enroll.
Sign up while the price is this low, we'll save you a seat + you can join the fun whenever you're ready!
AND MARK OUR WORDS… THE GOODNESS DOESN’T END THERE.
As healers + helpers, we know it’s not just about the words we write. It’s about the ripple effect those words create, throughout our communities + beyond.
That’s why 10% of all income from Email for Healers + Helpers will go directly to funding schools, programs, and global communities around the common goal of education for all, through Pencils of Promise.
I WANT TO BE A PART OF THIS