YOU'RE GETTING:
MODULE 1:
MINDSET MAGIC
Those old beliefs that are holding you back? The stories you’ve been told about what it means to represent yourself as a health/wellness “professional”?
Get ready to let. them. GO.
YOU'LL LEARN how to honor your training + experience while giving yourself full permish to rewrite the rules of communication.
MODULE 2:
YOUR DREAM CLIENT
They’re the center of your world as a business owner. In this Module, we’ll get crystal-clear on exactly WHO you’re trying to reach + employ smart research strategies to find out precisely what they need from you.
YOU'LL LEARN how to construct your own magic-making copy bank and use it speak directly to your people + spark a meaningful connection.
MODULE 3:
YOUR SWEET SPOT
Feeling a bit crowded in your niche? Like everything's been said already? In this Module, we’ll identify the unique value that sets you apart as an island of awesomeness in a sea of endless options.
YOU'LL LEARN how to harness your natural superpowers to stand firmly in your zone of genius… and represent yourself with authenticity + confidence.
MODULE 4:
WELCOME HOME
If your website’s the online home of your business, then the Home page is your main entryway. From strategic planning to the practical components of navigation, in this Module, we’ll create a home page experience that’s clear, inviting, and instantly valuable.
YOU'LL LEARN how to craft a Home page that draws your dream client in + a navigation plan that makes them actually want to stick around.
MODULE 5:
TELL ME ABOUT IT
It’s the 2nd-most visited page on your site… and the #1 piece of copy most health + wellness professionals find seriously intimidating! But after this Module, it’s not gonna intimidate YOU any longer.
YOU'LL LEARN to craft an About page that sounds like you, that you’re proud to send traffic to, and (best of all) that speaks directly to your dream audience.
MODULE 6:
WORK WITH ME
Scared of sales? To many healers + helpers, the thought of “selling” can feel pushy, sleazy, or just plain scary. But sell the RIGHT way, and your people will feel seen, valued + empowered to choose for themselves.
YOU'LL LEARN the fundamentals of selling with integrity + heart… then you’ll translate these into copy that’s irresistible to your dream client.
MODULE 7:
CONTENT CREATION
To attract a steady stream of new dream clients to your site + serve them at the same time, you’ve gotta have a solid content plan in place.
YOU'LL LEARN to design your perfect content strategy, map out your core content calendar for the entire year, and repurpose + update the content you’ve already created.
MODULE 8:
ROUND IT OUT
Each page of your site should stand on its own AND they should all work together to create a cohesive experience for your dream client.
YOU'LL LEARN how to optimize the Contact, 404, Social Proof, Speaking, and other supporting pages of your site to help round out the experience for each visitor who lands there.
MODULE 9:
ONWARD, FRIEND!
Even the most “perfect” site isn’t meant to just sit there forever, collecting dust. Your copy, like your business + the people it serves, is a living, dynamic thing. And that's WONDERFUL news!
YOU'LL LEARN how to use words to shift, pivot, micro-pivot and grow, as you + the folks in your dream audience do.
PLUS:
SOME PRETTY SWEET BONUSES...
BONUS #1:
SQUARESPACE DESIGN + SEO
In this Q+A with web designer Mary McWilliams, we'll dive into the fundamentals of creating a digital home for all your new copy.
Mary's an expert at crafting health + wellness sites that are as beautiful as they are functional. (Plus, she's got a special offer, just for CfHH students!)
BONUS #2:
WORDPRESS DESIGN + SEO
In this Q+A with SEO guru, Matt Milloway, we'll learn to optimize the functionality of the WordPress platform.
Matt specializes in helping private practice owners navigate the world of SEO + web design, and he's sharing his top tips with us!
BONUS #3:
YOUR LEGALLY COVERED SITE
The legal side of writing your site doesn't have to be scary! Prepare to kiss your legal worries goodbye as we chat with legal coach + attorney, Lisa Fraley.
Lisa specializes in helping health + wellness business owners get legally covered. (Plus, as a health coach herself... she gets us!)
BONUS #4:
MY SALES PAGE RECIPE
Does the thought of writing your own sales page making you want to curl up in a ball? In this video training, Selling + Serving with Copy, I'm sharing the exact recipe I use to create sales pages for myself + my copywriting clients!
...AND RESOURCES TO FIT YOUR UNIQUE LEARNING STYLE:
...NOT TO MENTION, MY EYES DIRECTLY ON YOUR COPY:
Copy for Healers + Helpers is an overwhelm-busting, brainfog-clearing, action-oriented solution.
But sometimes you just need a little extra support along the way.
That's why I've included an extra-special bonus... baked right into the course:
UNLIMITED opportunity for direct feedback from me as you make your way through the course!
My eyes on your work.
(Figurative) hand-holding + (literal) cheering.
Every step of the way.
Two unique pricing options. Same game-changing experience.
#NoFriendLeftBehind
And a special EARLY-ACTION DISCOUNT if you enroll this week:
To help you take action on your website copy, I'm offering you a seat inside Copy for Healers + Helpers for $100 OFF the regular enrollment price!
But you've gotta sign up now to get it!
